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Instance was founded on a simple conviction: that a small, exceptional team can outperform a large, average one every time. We have no interest in being the biggest agency. We are deeply invested in being one of the best.
We work with clients who share that belief — ambitious organisations that demand real thinking, real design, and real results. Not tick-box projects. Not templates dressed up as custom. We build things that last, things that work, things that people are proud of.
When you work with Instance, you work directly with the people doing the work. No account managers buffering feedback. No juniors picking up the slack. Just a tight team, fully invested in your success.
The people behind the work
A deliberately small, hand-picked team of strategists, designers, and engineers. Every person who works at Instance was chosen for their craft, their character, and their curiosity.
We work with clients who share that belief — ambitious organisations that demand real thinking, real design, and real results. Not tick-box projects. Not templates dressed up as custom. We build things that last, things that work, things that people are proud of.
Joren RothmanLead developer
Michal MuchaFrontend developer 
Quirijn SchonewilleDesigner
Andrew McNaughtonCreative director
Dave SteinvoortFrontend developer
Rik de RooijManaging director
Tomas HeijJunior developerTempor enim sit officia aliqua sunt tempor minim exercitation laboris qui esse duis.
Instance was founded on a simple conviction: that a small, exceptional team can outperform a large, average one every time. We have no interest in being the biggest agency. We are deeply invested in being one of the best.
We work with clients who share that belief — ambitious organisations that demand real thinking, real design, and real results. Not tick-box projects. Not templates dressed up as custom. We build things that last, things that work, things that people are proud of.
When you work with Instance, you work directly with the people doing the work. No account managers buffering feedback. No juniors picking up the slack. Just a tight team, fully invested in your success.
we create Websites, web apps, tools & more
7+Years building digital experiences
We work for the cultural and corporate financial sector
8+Projects across all industries
we are based in the netherlands,
australia and china
12+Countries our work has reached
we keep an eye on you after we have launched your project
100%Client retention in 2024
